Website Strategy & Audit
Plan the structure, messaging, pages, and conversion journey before investing in design or development.
Not sure what your website needs yet?
An actionable plan for the website: what it should communicate, how pages connect, and what to prioritise next.
Audience understanding, competitor review & website audit
Website goals, offer positioning & conversion priorities
Sitemap, page hierarchy, user journey & CTA structure
Content direction & a prioritised design brief
Book strategy on its own to decide what to change and why. The same strategic foundation is included within a full Website Design project, so you do not need to buy both for the same scope.
Decide what to improve before designing it.
Use an audit to establish priorities and a practical brief. If you are ready for a full Website Design project, this strategic work forms its opening stage rather than a duplicate service.
Explore the Life Vision Website Redesign
Life Vision
A coaching website redesign that brings the offer, supporting information, and next step into a more deliberate page structure.
How a Website Strategy Audit Works
Leave with an agreed plan before committing to a redesign or development.
Discovery
Understand your audience, offer, business objectives, and current website.
Audit
Review the existing pages, competitor context, and barriers to the desired action.
Recommendations
Prioritise the content, sitemap, journey, and CTA changes your website needs.
Design brief
Document the direction so you can decide when and how to invest in design.
Website
Design FAQs
Understand the scope, process, and practical details before choosing your next step.
The quote reflects your page count, content needs, design complexity, and required functionality. Design-only and design-with-development are scoped distinctly. Send your project details for a proposal that explains what is included.
We set the schedule after reviewing your pages, content readiness, feedback process, and implementation needs. The proposal includes review milestones and, if development is included, time for testing and launch.
Yes. An audit helps identify what to preserve, what needs clearer messaging, and where the user journey breaks down. We then agree whether targeted improvements or a fuller redesign will better support your business.
Yes. These sites need to explain expertise, programmes or services, and the reasons to trust the person behind them. I design the structure around the questions potential clients ask before making an inquiry or booking a call.
Website Design includes strategy, site structure, UX, wireframes, and responsive UI. Development is an optional implementation stage that can be included in one coordinated project. It is confirmed in the proposal rather than assumed.
Website Design is for marketing and business websites. UI/UX Design focuses on SaaS products, apps, dashboards, portals, and other digital interfaces, including task flows, interaction states, prototypes, and developer handoff.
Yes. A standalone strategy engagement gives you an audit, content direction, and a plan for your pages and conversion journey. Strategy is already part of a full Website Design engagement.
I coordinate the project and design direction. Implementation is delivered through the appropriate technical approach or trusted development collaboration. You have an agreed scope and a coordinated process from design approval to launch.
Design considers content hierarchy, page structure, internal links, and clear user journeys. If development is in scope, we agree on technical foundations such as metadata, semantic markup, a sitemap, and performance checks. Research, specialist copywriting, and ongoing SEO are separate scope decisions.
Responsive layouts are designed for desktop, tablet, and mobile. For development projects, the implemented navigation, forms, content, and interactions are also tested across screen sizes.
Yes. I work remotely, using agreed meeting times, written feedback, and scheduled reviews. We establish how decisions and approvals will be shared before the project begins.
Ready for a website
that works harder
for your business?
Tell me what you’re building, what isn’t working, and where you want to take it.